At Velvet.Co, my role centers on strengthening the agency’s visual identity through experimentation and system-building. Rather than treating campaigns as isolated outputs, I approach them as evolving visual frameworks that can scale across media.

For this campaign, I developed AI-generated velvet-textured visuals using Gemini in combination with Nano Banana. The goal was not simply to generate imagery, but to construct a cohesive visual language that captures the material’s softness, depth, and tactility while reinforcing Velvet.Co’s brand symbolism.

By defining clear prompts, constraints, and refinement cycles, I built a generative workflow that allowed variation without losing coherence. The result is a flexible asset system that supports proposals, social media, and seasonal campaigns while maintaining consistency across touchpoints.