Branding and graphic design form the foundation of my practice—but I love making things move and giving them dimension whenever I can. I create immersive experiences that tells the story and connect brands with the people who love them. My vision is shaped by my passion for fashion, sports, and culture.
A recent graduate from the School of Visual Arts with a BFA in Design, I’m currently based in New York City.
Open to freelance, full time, part time
Don’t need visa sponsership
Previously @ Velvet.Co, Bytedance, CGH, OsmoMedia
Midjourney stands at the forefront of AI-powered text-to-image technology, transforming how words become visual art. To reflect this innovation, I reimagined its logo and visual identity system, crafting a mark where the letter ‘I’ is split into two ‘T’s—an expressive symbol of how text fragments are reassembled into images. This concept of fragmentation and reformation extends throughout the design, with dynamic typographic treatments that mirror the tool’s generative process.
Visual identity, motion design, AI
Personal Project, 2025
Halo Top is known for its low-calorie, high-protein ice cream offerings, which inspired the concept: “light ice cream, heavy nutrition.”
The redesigned logo incorporates geometric forms that mirror the simplicity and clean structure of the brand’s ingredients. On the packaging, embossed typography highlights the contrast between lightness and density, while a soft gradient at the top of the container evokes the visual essence of a halo. To further emphasize the idea that one pint of Halo Top provides sufficient nutrition to satisfy the needs of a whole meal, I utilized AI and Photoshop to create striking posters featuring the ice cream served in meal-like presentations, blending indulgence with nourishment.
Visual identity, Packaging design, 3D modeling, UI/UX
Personal Project, 2025
This project aims to elevate the presence and emotional resonance of a flower shop called Jing Foch. I drew inspiration from lumen prints—a type of photogram created by exposing light-sensitive paper directly to natural elements. Eventually landing on the idea “every flower leaves an impression,”. This art direction blends organic imagery with quiet storytelling that allows every customer to personalize their bouquets as well as a lumen print postcard.
To bring an immersive experience, I created a series of audio-reactive videos with TouchDesigner to translate the ephemeral language of flowers into a multi-sensory experience of light, sound, and form.
Campaign, TouchDesigner, 3D modeling
Personal Project, 2025
The Curio Collection by Hilton is known for its distinctive architecture and locally inspired design, each property reflecting a unique story and sense of place. I designed customized “C” marks for three locations, extending this concept into a cohesive visual system that celebrates the individuality of each destination.
visual identity, 3D modeling, logo design,
Personal Project, 2025
New Yorkers learn to live with the noise, the speed, and the chaos — to find beauty in constant motion. One day, you discover a small restaurant; the next, a supermarket stands in its place. Nothing stays still for long. Typography, in many ways, becomes a witness to this transience — capturing fleeting moments, documenting change, and giving form to the city’s restless rhythm.
Typography, Photography, Print, Collage
Personal Project, 2024
Items: Is Fashion Modern? is a past exhibition hosted by MoMA that explored timeless fashion pieces—both iconic and everyday. I designed a series of posters and interactive tickets to visually interpret and promote the exhibition’s dialogue between fashion, history, and modernity.
Typography, Graphics, Exhibition design
Personal Project, 2023
Emotional World is an existing Japanese brand established in 2019. This project aims to enrich the brand’s graphic elements and raise its publicity with campaigns, promoting the brand’s upcycling approach and youthful attitude.
Campaign, Visual Identity, Typography
Personal Project, 2023
Supper is an authentic northern Italian restaurant. Taking inspiration from its handmade pastas and family gathering theme, I created a series of illustrations to celebrate tradition, comfort, and togetherness.
Visual Identity, illustration, packaging design
Personal Project, 2023
Hermann Hesse’s Siddhartha explores the idea that life must be embraced in its entirety—with all its contradictions, joys, and sorrows.
In my design, I fragmented and distanced the letters to evoke a sense of disorientation and unrest, reflecting the physical and psychological turbulence of Siddhartha’s path toward enlightenment. The circles symbolize wholeness and the quiet ignition of inner peace that emerges through this journey of self-discovery.
Book Design, Typography, Print
Personal Project, 2023
2 set of of 3 posters were designed to promote this comic convention event. The first series articulates the transition from a 2D world to a 3D world, from comic illustrations to real-life cosplay. The second series was designed based on the city the event is taking place at, incorporating the abbreviated letters of airport destinations and iconic architectures of the city.
Graphic Design, Typography
Personal Project, 2024
A rebranding project for Beyond Wonderland Music Festival. Inspired by the impossible triangle and Alice in Wonderland, I reimagined the poker suit and developed four illusional graphic series.
Stage Design, Visual Identity, Motion Graphics, Merchandise Design
Personal Project, 2023
A newspaper layout that plays with type and grids.
Editorial Design, Typography
Personal Project, 2023