JINg foch campaign

To elevate the emotional resonance of this flower shop, I drew inspiration from lumen prints—a type of photogram created by exposing light-sensitive paper directly to natural elements. Centered around the idea that “every flower leaves an impression,” this campaign blends organic imagery with quiet storytelling. I created print and motion visuals, including audio-reactive videos in TouchDesigner, to translate the ephemeral language of flowers into light, sound, and form.